Advertising

BROADCAST

I created the “I’m with Memorial” concept for Memorial Health System’s physician’s network in Springfield, IL tying in with their parent brand which uses the tagline “Choose Memorial”. I wrote the campaign which, in addition to this :30 spot, includes :60 radio, web ads, billboards and busboards.

PRINT AD

With Roundtable, I worked to develop the “inspired care” brand line for St. John’s Hospital in Springfield, IL. Following the implementation of internal adoption tactics, this print ad introduced external audiences to the newly discovered St. John’s brand and was the launch for other external executions.

NEWSLETTER

Horn Creek Camp and Conference Center, in the Sangre de Cristo mountains of Colorado, was founded in 1951. My company established their new branding and carried it across multiple channels. This print newsletter is one example of many I have created and written including those for NationsBank Mortgage and Southwestern Bell Telecom, which won an Addy.

Horn Creek Conference Center Newsletter (page 1 only)

BROCHURE

Custer County is a rural area in south central Colorado known for its summer festivals, outdoor adventure opportunities and Old West charm. For its 2007 and 2008  Visitors Guides, I created and managed the content for the 56-page publication. The 2008 Guide won Gold from the Service Industry Advertising Awards.

INTERNET

For agency Roundtable’s Internet ad campaign, our creative director wanted to create something that would break through the clutter of other corporate messaging. Thinking outside the box, we developed a campaign featuring Ken, Barbie and friends talking about the importance of a good brand development agency.

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