Social/Digital

On social media issues, I’ve been quoted by American Express’ Open Forum and Microsoft’s Exec Tweets.

SOCIAL MEDIA POLICIES, STRATEGIES AND CAMPAIGNS

For St. John’s Hospital, a 3,000 person organization with multiple specialties but with no social media presence, I created a full social media strategy, policy for administration, and developed multiple campaigns to roll out the new brand, help patients with wayfinding during construction, and more.

St. John's FB

WEB VIDEO

Working for Three Ring Media in Atlanta, I concepted and wrote a series of web videos for Computer Troubleshooters website, a technology resource and solutions company that services business and residential clients around the world.

BLOGS

While waiting for my company to re-imagine its website, I went to work “blogging” on our Facebook page to add more value to followers and help position Roundtable as strategic brand development experts.

Roundtable FB

METRICS AND ANALYTICS

For Roundtable client the University of Illinois’ Krannert Center for the Performing Arts, I took over management of a monthly website analytics report, adjusting metrics used to follow changes in how visitors view content, such as on mobile devices.

Krannert

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