Resume

DINA A. MEEK

1211 S. Vista View Court

Mahomet, IL 61853

217-979-7288

dina@creativecrusaders.com

http://www.linkedin.com/in/dinawrites

Communications specialist with diverse experience in traditional and new media

Skill Sets

  • Social/Digital – Early adopter with experience developing policies, strategies and campaigns for Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social outlets. Experience developing, managing, and training in CMS platforms including SEO and analytics reporting.
  • Writing – Versatile writer of all forms of copy for web, video, print, broadcast and speeches. Understanding of message integration across all media from numerous perspectives to a variety of audiences, both internal and external.
  • Creativity – Award-winning concept development and copywriting for broad range of industries including education, technology, consumer products, financial, manufacturing and healthcare.
  • Collaboration – Extensive background supporting executive level professionals and their initiatives as part of a team including managers and production personnel; also self-directed as called upon and deadline-driven.

Career Experience

Communication Director – Roundtable Media, Inc., Champaign, IL

April 2010 – present

  • Work with team led by certified brand strategists to develop, implement and manage client brands.
  • Share in developing strategies and tactics for messaging across various media including brand voice and style guides.
  • Create and implement advertising concepts and copy for television, radio, print and digital media for multi-million dollar clientele in the US and Canada as well as University of Illinois entities.
  • Develop social media policies, strategies and campaigns, and manage social media profiles for agency and clients.
  • Develop and write all agency marketing content including articles, press releases, emails, blog, Internet ads and website.
  • Recommend metrics, create monthly website analytics reports, and develop and deploy keywords using CMS.

Freelance Writer and Social Media Consultant – d.a.m.WRITE/bigBUZZness

May 2009 – April 2010

  • Produced web video concepts and copy through Atlanta agency for Computer Troubleshooters, a worldwide technology solutions company.
  • Developed and produced monthly e-newsletter and weekly blog through Colorado agency for Wizbee.com, an online location-based deals service.
  • Provided social media training and developed advertising strategies for small businesses.
  • Created branding and product launch strategy and materials for Colorado road construction company.

Senior Writer/Business Director – Mighty Creative/DAMcreative

June 1992 – May 2009

  • Partnered in a small creative services firm managing eight full-time employees with billings upwards of $800,000.
  • Produced and oversaw development of concepts and copy for all varieties of print, digital and some broadcast and video; B2B and B2C.
  • Pitched new business and creative to, and managed relationships with, clients including Advanta, Baylor Health Care System, Cadbury/7-Up, Frito-Lay, JCPenney, NationsBank (Bank of America), Nokia, Novation, Southwestern Bell Telecom, The Episcopal Diocese of Dallas, The Dallas Symphony and others.
  • Developed and oversaw all marketing, awards entries and new business development.

Senior Writer – Puskar, Gibbon, Chapin, Dallas

1991 – 1992

  • Working under the creative director who penned American Airline’s “Something Special in the Air”, I provided copy for Blackeyed Pea restaurants, Guaranty Federal Bank, Sewell Automotive, Mountain Valley Spring Water and others. I observed and analyzed focus groups, worked with a team on concepts, proofed and edited projects, and interfaced with account executives and management.

Copywriter – NCNB/NationsBank, Dallas

1990 – 1991

  • For in-house creative department of national banking corporation, developed concepts and copy for internal (such as Trust Department) and external (regional and local branches) clientele including print and broadcast. NationsBank later became Bank of America.

Copywriter – Orbit360, New York, NY

1986 – 1988

  • Writing for a creative director who trained under George Lois, provided print copy and assisted in promotional events for broad clientele including celebrities, restaurants and fashion labels. Part of the launch team for Jacob K. Javits Convention Center, at that time the largest in the world.

Education

Bachelor of Journalism, The University of Texas at Austin

  • Feature Writer, The Daily Texan student newspaper
  • Alpha Chi Omega sorority

John P. Stevens High School, Edison, NJ

  • Captain, Girl’s Soccer and Basketball teams
  • Spanish Honor Society
  • Who’s Who Among High School Students

Etcetera

  • Texas Exes member, alumni organization for the University of Texas
  • Dallas Society of Visual Communications, former member
    • Writer for award-winning Rough magazine
  • Published in Dallas Child and Church Executive magazines; blog on issues surrounding parenting teens for chambanamoms.com.
  • Member, WILL, Illinois Public Media, Champaign, IL

Samples

https://dameek.wordpress.com

References

Upon request (if not attached)

Advertisements



%d bloggers like this: